Filmgrid

manufacturer

Agfa Film Looks

European colour with strong magentas and reds — the opposite bias to Fuji.

Agfa-Gevaert's consumer films leaned magenta and red where Fuji leaned green and cyan, which is why Vista developed a following that outlasted the product. Ultra Color 100 pushed that further than any mass-produced colour negative film before or since. The consumer line ended in 2018 and prices for remaining stock went the way you would expect.

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